演讲通知:INTERACTIVE STORYTELLING - How to grow audiences: The art of creating technology to form organic dialogues with users

演讲题目:INTERACTIVE STORYTELLING - How to grow audiences: The art of creating technology to form organic dialogues with users

演讲嘉宾:Herwig Kopp

演讲时间:12月9日(周一)下午18:00-20:00
演讲地点:三教3302

内容简介:

INTERACTIVE THINKING

  • Styles of thinking - how differently the brain works in comparison to its products 
  • How to define interactivity and what follows in practice
  • Everyday experience, innovation and creation 

INTERACTIVE ARTS 

  • Interactivity in art and culture 
  • Interactive strategies in artistic production & exhibition
  • Art Games / Game Art

INTERACTIVE MEDIA

  • Transmedia strategies for growing audiences organically 
  • What lies at the intersection of interactivity and storytelling
  • Forming a dialogue, loosing fear

主办单位:北京大学软件与微电子学院对外合作办公室